Part 1 assignment Coursework Example | Topics and Well Written Essays - 1250 words

Part 1 assignment - Coursework Example Its next model is Model X, whose delivery to the market has been postponed a number of times as the company sees to streamline its Model S supply with the global marketing objectives. Apart from the use of electricity as the primary source of energy, the model has many other benefits, which facilitate its efforts to target its niche in the global market. Currently, the company looks to deliver Model X in the next few months. The marketing strategy that is currently being used by Tesla Motors is simply focused on the delivery of the benefits that its cars have above many others in the market, especially in comparison to its key competitors. Primary focus is currently on the new model – Model X. The new model of Tesla electric vehicles, Model X, seeks to deliver a whole lot of advantages to the consumer. First, the model to be positioned is not weight-restricted – it weighs about 10 percent that the current models and has found a way to utilize more than half of the parts used by Model S (Garrett, 2012 ). This means that a whole of functionalities can be added to enhance the experience of the customer without worrying about the weight of the car, unlike in many models in the market. This model also provides you with a double-battery pack in an effort to enhance the length of time that the electric car batteries will last. Will model will also be able to accelerate to almost 100 km/h in sligh tly more than four seconds. This way, it exceeds the performance of many SUV’s as well as the currently provided sports cars. Unlike the current four-wheel drive cars in the market, Model X uses all-wheel drive capability, which utilizes two motors instead of one. The rear-wheel drive model will also be in supply to further enhance the customer experience, especially for off-road drivers (Garrett, 2012 ). The gull-wing doors, hinged to the bottom, will make it possible for the front edge of the