Small business

A small business with little or no clientele will not need a customer database built because they lack customers. Also, it will not be worthwhile if they do not have a website to practice their database marketing strateAn independent contractor does not need a customer database because their work is done through referrals or through direct contact with different companies. Some companies or individuals never ask for assistance after projects are done correctly. Affiliation marketing techniques involve referrals as well as small businesses with little or no clientele.The formation of a database will wastes their time if the company does not have a system in place to arrange leads. This leads into the mobile vendors such as lunch trucks that visit from area to area without a known list of consumers.These businesses run off good faith and building a customer database is not worthwhile to increase their profits. Also, small companies with a small or no inventory offering will have no use of a database because their products are not sold extensively.Companies must address other issues such as a lack of marketing capabilities to associate referrals made by consumers or providing information indirectly to prospects. With this in mind, real estate companies do not use client databases because they offer their services once for a purchase of a home.In reality, many companies do not use databases because their services are not needed after extravagant or emergency occurrences are done.