Two wheeler Marketing Mix in Raipur

A detailed report on deuce bicyclist Marketing Mix in Raipur. Contents Page launching 3 Brief Description of major brands in Raipur 4 Market Survey procedures and observations 5 Marketing Mix(4Ps) Analysis 7 Product 7 Pricing 9 Place 9 Promotion 9 Swot Analysis of major brands 10 Reference 14 Introduction India is the second largest producer and producer of deuce wheelers in the world. 2-wheelers is one of the drivers of economic growth as it fulfils the transportation need of the large lower middle break up population of a developing country like India. some major steps like abolition of licensing in 1991 and removal of quantitative restrictions of the past decade has led to further holler out in the industry. Permitting automatic approval and successive liberalization of the area over the years have led to the development of the industry. stripes throat competition amongst the various compan ies has led to drop in the prices. Also SMART marketing techniques enabled the companies to hike the demand in the middle-income group. Bikes atomic number 18 a major cunt of Indian two wheeler industries. Indian companies argon among the largest two wheeler manufacturers in the world. Hero MotoCorp, Bajaj, Honda are among the top 2-wheeler companies of the world. The new(prenominal) bring out players in the two wheeler industry are TVS motors, Yamaha motors, Suzuki and so forth Types of Two wheelers in Raipur: There are mainly triad types of 2 wheelers available in Raipur. They are motorcycles, scooters/scooty and mopeds. The various two wheeler products of four companies are listed below: Hero MotoCorp BAJAJ political machine LTD HONDA TVS Motor PASSION PRO DISCOVER cxxv CC DIO DLX FLAME 125 CC SPLENDOR+ DISCOVER coke CC AVIATOR SPORT SUPER SPLENDOR XCD 125 CC CB TWISTER JIVE CD DAWN PLATINA a mpere-second CC SHINE STAR CITY ! PLEASURE PULSAR clxxx CC ACTIVA SCOOTY PEP+ HUNK... If you want to get a assure essay, order it on our website: BestEssayCheap.com

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